LOVit CONDOMS
LOVit Condoms is the end result of the final assignment of my "Brands and Packaging" Course from Uni. We were only given the name of the brand and the product the brand made. Having that sorted the assignment was to create the brand identity as well as the packaging for the base product and three variations of it as well as a special edition. On top of that, as the project moved along, a manual with the Brand Guidelines was developed as well as advertising images and mock-ups of the brand on different settings.
The brad's packaging, aside from having to make te real original files for printing, was inspired by real cigarette boxes, which I thought at the moment was appropriate given the "cliche" connection between cigarettes and sex.
This is what came of that project.
The Official LOVit Condoms Logo establishes a clear connection between several concepts, fortunate for the brand's product environment: Love, a male member and a heart. Pun intended,
BRAND GUIDE LINES MANUAL
SPECIAL EDITION LOVit GLOW IN THE DARK CONDOMS
"Pleasure, at sight"
The pun "Pleasure, at sight" only makes complete sense in Spanish, given that "Placer, a la vista" can mean both that you can see pleasure and that it is actually pleasurable to see.
